Of non-luxury shoppers, 31% considered a Ford, up from 29%.
Its shopping consideration rose 18%, putting it back on the list of Top 10 most-shopped models for the first time since last year.įord was one of the few brands that had higher shopping consideration in the second quarter than in the first, despite production cuts and inventory shortages. The second quarter saw a 62% rise in industry sales of traditional cars, and the Camry rode the wave. The midsize Tacoma pickup truck, also in short supply, had a 6% decline in shopping consideration. Shopping consideration for the RAV4 fell 15% from the first quarter, possibly because the RAV4 and its hybrid version had the lowest inventories of all models during the second quarter. Of all non-luxury vehicle shoppers, a full one-third considered a Toyota.
Still, Toyota saw its shopping consideration slip by 1 percentage point from the first to second quarter.